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[Chinese shoes Network - Brand News] Recently, the French LVMH Group, Sephora (Shanghai) Cosmetics Sales Co., Ltd. and nine hundred Group signed a 1-5 Floor 993 West Nanjing Road Store (formerly Sunningdale Children's World) Lease Agreement here will become the world's largest Sephora's first flagship store. This indicates that the currently still operating here Nike flagship store will soon be closed exit. Sunningdale Children's World is located in Nanjing West Road intersection Maoming, it is a prime location in the "golden land." Its once its owners, its high rents and the rise and fall leading position is seen as the industry benchmark. Why should we give up the Nike store? Hidden behind what the industry trends? Sephora flagship store replace Nike Recently, the international leader in Sephora cosmetics retail ?nSEPHORA?o and nine hundred Group signed an agreement to open its first flagship store in Nanjing West Road, "sunny" building. Related reports said, according to the Jing'an District government strategic considerations of Jing'an Nanjing Road commercial layout, focusing on the construction and the coordinated development of international Jingan Jing'an Nanjing Road shopping district, since last year, 900 groups and Jingan tobacco companies make unremitting efforts with the French LVMH Group Sephora (Shanghai) Cosmetics Sales Co., Ltd. signed a 1-5 Floor 993 West Nanjing Road Store (formerly Sunningdale Children's World) lease agreement ?? the introduction of the global cosmetics retail authority - Sephora SEPHORA. During the Spring Festival, Chinese Commercial News reporters Lai Daoshi and De Caifang found Nike store in Nanjing West Road No. 993 is still open for business 1-2 floor, the first floor of the main business of Nike men's, men's and new season, two House main business of Nike women's, women's, on the third floor to the fifth floor has ceased operations. However, Nike store apparently popular enough, and the situation while Uniqlo flagship store in stark contrast to the crowded. In the Chinese Commercial News reporters Dou Liude and Jin Yige hour to patronize guests twos guests to the inquiry mostly deserted checkout stage. Chinese Commercial News reporters Zai Diannei and Zou Le circle, pick up a gentle type of running shoes, the price is 1,469 yuan, a guard-type stable running shoes price is 869 yuan, the other of the same type of shoes also In 1000 yuan from top to bottom. A gym shoes price is 829 yuan, while the average shoe price is 699,679 yuan. "The shoe is quite expensive." After the two young man holding a sports shoe clerk to inquire, sigh. Clerk to the Chinese Commercial News reporter Jie Shao, only a small part of basketball vests, shorts, pullovers, jackets playing 7 fold, even after the discount basketball vest, the price is 209 yuan. Nike flagship store two, leaving only one store execut cheap jordans for sale ives to Chinese Commercial News reporter Jie Shao, Nike only two flagship stores in Shanghai, Nanjing West Road is one of them. Nike is stationed sunny building in 2008, another Nike store Brilliance of the WTO. "Other agents Nike stores are open now Nike store WTO UBP ongoing refurbishment." For the upcoming withdrawal of things, the store said it had heard a lot of employees are, but the specific withdrawal date is unclear. Speaking of sports brand, Nike is undoubtedly the most famous brand. The company was founded in 1968, engaged in footwear, apparel, equipment and accessories product design, development and marketing on a global scale. Nike entered the Chinese market this year, the first 32 years, China is now the Group's second largest market for Nike in the world. However, from 2009 onwards, Nike China seems entered stagflation. Belle earnings in the first half of 2009, Nike and Adidas revenue Belle proxy for 3.32 billion yuan, compared with the same period in 2008, increased by only 2.5%. Daphne 2009 semi-annual report showed that as at June 30, Daphne closed all the "Nike" shop in 2009. from last month, Nike released the 2011 second-quarter earnings point of view, the company's second quarter net profit of $ 469 million, up 2.6 percent from $ 457 million last year only, which in Chinese market Excluding currency effects sales grew 28%. Nike's second quarter gross margin was 42.7%, down from 45.3% last year; the cost of sales increased by 24% over last year. have a pair of shoes with a hook once a dream of young people, "a student who has pairs of Nike shoes, you will feel very tide." YUME friends recalled the rage Nike. Sign Gago to Chinese Commercial News reporter Tan Yan, compared to the previous frequent purchase Nike sneakers that he now rarely buy Nike stuff. "Although the buy sneakers will be the first time think of Nike, but now a lot of good brand, has been very superstitious Nike or Adidas up." sports brand strategy shrinkage Not only is Nike, its old rival Adidas also take strategic contraction of the route. Adidas 2011 third quarter results, Greater China revenue grew 13%, compared with second-quarter revenue growth fell sharply. Adidas said it would immediately turn off some poor benefit stores. Shanghai Commercial News special economic commentator, Guangdong University of Business and Market Research Institute Chouzhou said Nike brand innovation has not done enough, in a Nike brand maturity in the last 10 years no new highlights to promote brand enhance the image. "Sports brand has spent the period of rapid expansion, now is stable, if not innovation, market measures are not sufficiently aggressive, future sports brand industry will be survival of the fittest." He said. 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Micro-blog search dunk home, understand the latest information.Nike Free Trainer 3 new shoes officially released 2013-12-08 22:48:34 Nike's Free Trainer running shoes recently ushered in a new member of Nike Free Trainer 3, the Nike Free Trainer 3; compared with the past, remove more cumbersome design, the machine can do the most pure, and in order to maintain posture movement right and ensure the movement in the process of movement comfort. This Nike Free Trainer 3 uppers using lightweight Flywire material to build, with 3 levels of Free outsole and Phylon midsole, with the runner's action and the corresponding dynamic adjustment. It is learnt that this Nike Free Trainer 3 will be launched in January 1st in major stores worldwide.As everyone knows, the big factories across Asia, especially in Chinese most, but with the global economic downturn, many brands want to be part of the production line moved back to their own territory, in order to help the unemployed to get the opportunity to work at home, the day before Adidas launched a "made in Germany" series, craft and strict in demands rigorous style, in the series of shoes in filling completely, simple black and white color, also match the trend circle index series of shoes this weekend will be the first landing in Europe and other areas in the sale, interested friends may wish to focus.& nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] by the continued strength of the impact of the euro, the second-largest sporting goods manufacturer in Europe Puma SE (PUMG.DE) recovery process PUMA Group failed to make progress in the first quarter. As of March 31, Russia, Turkey, Japan, India, North America and Latin America and other key markets caused by adverse exchange rates float Puma SE (PUMG.DE) first quarter net profit fell 29.2% to 3,560 million euros, a year earlier to 50.3 million euros, diluted earnings per share were 2.38 euros, compared with 3.36 euros the same period last year by 29.1%; operating profit of 79 million euros a year from the same period fell 25.8% to 5,860 million euros, basically reached 5,880 ten thousand euros analysts predicted level. One-quarter sales totaled 725.7 million euros, roughly in line with analyst expectations of 728 million euros, 781.6 million euros dropped by 7.1% over last year, excluding currency effects the decline was 0.5%, compared with 4.7 percent decline in the fourth quarter of significant progress. Wherein the Europe, Middle East and Africa operations at constant exchange rates recorded a 0.3% growth in real sales fell 3.1 percent to 337.3 million euros; American sales fell 9.6 percent to 235.2 million euros, excluding exchange rate effects the decline was 0.5 percent; Asia Pacific sales fell 11.6 percent to 153.3 million euros, excluding exchange rate effects the decline was 2.1%. By Category, parts sales only growth, the annual increase of 4.3% to 158.9 million euros, excluding currency impact increased by 9.5%; clothing sales fell 4 percent to 245.9 million euros, excluding exchange rate effects of 3% was recorded growth; footwear sales fell 14 percent to 320.9 million euros, excluding exchange rate effects the decline was 7.1%. Puma SE (PUMG.DE) PUMA Group CEO Bj & ouml; rn Gulden in the earnings report, said: "We understand that when you reposition Puma and business recovery in demand, but I'm sure we made good progress in the key strategic task, and has carry out proper planning, so that in 2014 became the beginning of the recovery process. "He noted that support business recovery, the Group will continue to vigorously invest in marketing and sports assets while other operating expenses will be strictly controlled. The Group expects full-year sales were flat with last year, sales rose in the second half to offset the sales decline in the first half, gross margins will achieve a slight increase, exchange rate fluctuations is expected to make the operating margin and net profit margin fell 50 basis points, respectively. Puma SE (PUMG.DE) recovery process affect the Group's parent company Puma, the French luxury goods group Kering SA (KER.PA) KERING sports and lifestyle sector business development. Kering SA (KER.PA) KERING had said before Puma SE (PUMG.DE) PUMA Group's turnaround, the group will not expand the sports and lifestyle brand acquisitions. Kering SA (KER.PA) KERING holds 84% ??stake in Puma SE (PUMG.DE). on the analyst suggested that the US clothing giant VF Corp. (NYSE: VF) acquisition of Puma SE (PUMG.DE) PUMA Group CEO Bj & ouml; rn Gulden said in the earnings after the analyst meeting not currently aware of any intention to acquire, he said the Group and Kering SA (KER.PA) KERING relationship is excellent. Puma SE (PUMG.DE) shares fell as much as 2.48 percent Wednesday, fell in early trading 0.56 percent to 214.30 euros pm deadline. 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